Magento Ecommerce
Forrester Research named it the ‘Emerging Player to Watch’ in its ‘Forrester Wave: B2C eCommerce Platforms, Q1 2009 Report’ and called it a ‘very exciting open source e-commerce solution’. Practical Ecommerce called Magento the ‘Open Source Powerhouse’, and thought that it outperformed other ecommerce platforms because it was ‘the best, most flexible ecommerce platform…’

We agree. Magento is very good. It is robust and scalable. It has features that you would find only in e-commerce platforms that cost hundreds of thousands of dollars in license fees alone. And it’s free.

Why do we like Magento so much?

Open Source: We like it because it is Open Source. Why should this matter? An Open Source solution like Magento allows us to read every line of code that it contains. Because we can see the code, we have a better understanding of how the software really works. And because we understand the software better, we are better at fixing problems or adding new features for our clients.

Architecture: We find it very comforting that Magento’s architecture (the basic structure around which it is built) is excellent. A sound software architecture makes for robust software that will not break down easily.
Features: We like the fact that the standard version of Magento contains all the features that are required from a good, modern e-commerce solution. Since the basics of an ecommerce solution, such as a good catalog management system, shopping cart, search, checkout and administration functions are so well taken care of by Magento, we can concentrate on adding those features that add that extra bit that differentiates one online shop from the other.

Flexibility: Magento is very flexible, allowing us to extend it easily to add new features, or modify existing ones.

Roadmap: The company that created Magento, Varien, has drawn up an exciting roadmap for adding additional features to the product. Having a well thought out roadmap ensures that Magento is likely to stay relevant in the future, and the customers who have launched their online shops on earlier versions will be able to upgrade without much difficulty.

Community: Magento now has a large community of people, both technical and functional, who frequent its message boards to report bugs, offer solutions, suggest improvements and share their experiences of using Magento. Some of them even write software, called extensions, that add new features to Magento’s basic functionality.

To read more about Magento, go to the Magento Ecommerce website.